International arrivals into Phuket are now one of the highest in Thailand. Phuket Real Estate Market is thriving

Phuket Real Estate Market Rental Yields, Capital Gains, and Buyer Trends in 2025

Phuket real estate market has continued its upward trend, driven by international demand, limited supply, and strong tourism fundamentals.

Rental Yields in Phuket Real Estate Market

Typical rental yields:

• Condominiums: 5 to 7 percent
• Resort-managed condos: 7 to 12 percent
• Villa rentals: 8 to 14 percent

Turn-key villas and hotel-managed units consistently outperform because of:

• Higher nightly rates
• Better guest experience
• Stronger occupancy

Capital Gain Trends in Phuket Real Estate Market

Over the last 20 years, Phuket land prices have increased by over 600 percent, averaging around 10 percent per year.

Villa and resort-style apartments (hotel rooms) in high demand areas like Bang Tao, Cherng Talay, Rawai, Kata, and Surin continue to appreciate due to:

• Limited building land
• Ongoing infrastructure development
• Strong foreign buyer demand
• Rising construction costs

Buyer Segments Driving the Market in Phuket Real Estate Market

• Cashflow investors
• Capital gain long-horizon investors
• Lifestyle relocators
• Holiday home buyers
• Retirees
• Digital nomads

Each group contributes to a dynamic, resilient market with strong upside potential. If you are in the market to buy real estate in Thailand, the Phuket real estate market is really the one to keep a close eye on.